Product design based on evidence, not assumptions.
Creating great products requires continually challenging your assumptions. It means testing product ideas, deeply understanding your users, and responding to what you learn. It means grounding product design in reality – not opinions or assumptions.
As a design leader with a background in science, I have a unique ability to create better outcomes using research and experimentation. With this approach, design teams can go beyond pixel-pushing to deliver real business value:
- Improving product-market fit by helping teams understand customer priorities
- Reducing risk by testing product concepts before any code is written
- Designing product metrics that provide real, actionable information